Recommended article from “Harvard Business Review”: WHY THE PROBLEM WITH LEARNING IS UNLEARNING

Excellent reading for strategies that aim to discover and exploit new business models based on experimentation and learning such as “Discovery Driven Approach”. 

This model may offer another source of competitive differentiation, as some firms develop superior capabilities at experimentation and consequently can build better models more quickly than their slower counterparts. 

URL:

https://hbr.org/2016/11/why-the-problem-with-learning-is-unlearning